A quote was common to Sir Ubong King (of blessed memory). If you listened closely to his teachings, you would have heard it; “Business is war, and to survive, you must treat it as such.”
Although the statement could easily be misconstrued, at its core, it implies that the world of business isn’t a bed of roses, and you would soon pack up if you’re to treat yours like a walk in the park.
In light of this quote, 2021 has begun and as a business owner, you’re probably set to do things the way you’ve always done them in the past.
You’re probably armed to the teeth with pretty photos of your products, and you’ve typed out your “come and buy from your girl or she may starve to death” marketing messages.
Even if you’ve come up with a whole content/social media marketing strategy, you MUST have these trends at your fingertips if you want to be successful.
After careful study and observation, I have found some marketing trends you must be aware of (as a business owner) if you want to be successful. Here goes;
𝟭. 𝗜𝗡 𝟮𝟬𝟮𝟭, 𝗣𝗔𝗜𝗗 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚 𝗜𝗦 𝗚𝗢𝗜𝗡𝗚 𝗧𝗢 𝗕𝗘 𝗔 𝗕𝗜𝗚𝗚𝗘𝗥 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚.
If you’re observant, this shouldn’t come as a shock to you.
In the past years, you could achieve a lot with organic traffic (not like you can’t do so now)…
However (take Facebook for example), the algorithm heavily began to favor sponsored ads last year. Have you ever stopped to ask yourself why out of the 5000 friends and 4000 followers you have, only some hundred people get to see and consistently interact with your posts? These numbers are even lower if you run a Facebook page.
The answer is simple; the platform tends toward favoring sponsored advertising, and this is going to continue for a very long time (if not forever).
As a result of the revenue it brings (to both the umbrella companies like Instagram and Facebook), and to the business owners who have been able to harness its power successfully, paid advertising has been adopted by other companies as part of their income-generating strategies.
This is why there’s AMS – Amazon Marketing Services (Amazon’s paid ad system), Youtube and Google ads, etc.
If this is any indication, you can expect future versions of WhatsApp to have the paid ads feature (in no time).
As a business owner who is set to cash out big time, harness the power of paid advertising to get your products/services in the faces of more people.
Yes. You can do a lot with organic traffic, but imagine how much more you can do if you’re to take it a notch higher.
𝟮. 𝗦𝗧𝗢𝗥𝗬𝗧𝗘𝗟𝗟𝗜𝗡𝗚 𝗜𝗦 𝗚𝗢𝗜𝗡𝗚 𝗧𝗢 𝗗𝗥𝗜𝗩𝗘 𝗠𝗢𝗥𝗘 𝗦𝗔𝗟𝗘𝗦, 𝗖𝗟𝗜𝗘𝗡𝗧𝗦, 𝗔𝗡𝗗 𝗣𝗥𝗢𝗙𝗜𝗧𝗦 𝗧𝗢 𝗕𝗥𝗔𝗡𝗗𝗦 𝗧𝗛𝗔𝗧 𝗞𝗡𝗢𝗪 𝗛𝗢𝗪 𝗧𝗢 𝗨𝗦𝗘 𝗜𝗧 𝗧𝗛𝗘 𝗥𝗜𝗚𝗛𝗧 𝗪𝗔𝗬.
And no, I don’t mean the regular “tales by moonlight” your mom used to tell you when you were little. We’re talking about something more definitive and cutting-edge.
I call it “immersive storytelling.”
Last year, people began to become more receptive to the concept of Virtual Reality. Although VR isn’t an entirely new concept (if you read The Partner by John Grisham which was published in 1999, you’ll recall that VR played a major role in the book), it became a bigger phenomenon in 2020.
Probably because for the most part, people were holed up and couldn’t move around a lot, they had to seek out means to keep up with the world beyond their four walls.
So, VR companies and their products provided an effective way out of the mind-numbing effect of being stuck in a place. In addition to that, it did something else.
It created a thrill which only gets satisfied when one is in the center of an experience.
And this thrill is carefully spreading out.
Companies that can afford it have taken the plunge into this world and with it, are redefining the face of marketing. With it, they’re able to create an entirely new experience for the customer. With as little as the push of a button, they bring the customer into the heart of an experience.
𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗘𝘅𝗮𝗺𝗽𝗹𝗲; imagine being told that by taking a slimming tea, you will lose 10 pounds in 3 weeks. Cool, right? Imagine another company walks up to you and through VR, you see a prototype of yourself after 3 weeks (where you’ve lost 10 pounds and have the beach body you desire).
That’s a bit unfair, right? The first company stands little or no chance of winning over the second company that has taken its marketing a step further, by bringing you into the experience their product will give you.
But, I know you’re a small business, and you don’t have what it takes to invest in VR now.
This is where immersive storytelling comes into play.
The idea behind this is to (as much as is possible) give your audience an experience they can’t forget in a hurry.
Beyond the regular content creation you know, your customers in 2021 are going to be looking out for this element, and businesses who can tap into this superpower will keep smiling to the bank for the green notes, until it’s December 31st, 2021.
𝟯. 𝗕𝗥𝗔𝗡𝗗𝗦 𝗧𝗛𝗔𝗧 𝗔𝗥𝗘 𝗜𝗡𝗧𝗘𝗥𝗘𝗦𝗧𝗘𝗗 𝗜𝗡 𝗧𝗛𝗘 𝗚𝗥𝗘𝗔𝗧𝗘𝗥 𝗚𝗢𝗢𝗗 𝗪𝗜𝗟𝗟 𝗥𝗘𝗖𝗢𝗥𝗗 𝗠𝗢𝗥𝗘 𝗦𝗔𝗟𝗘𝗦.
It is not always about YOU, your business, and the amount of money you want to make.
Toms (the retail shoe brand) was the first to begin this trend in 2006. The acronym was BOGO, and it didn’t mean “Buy One Get One.”
It meant “Buy One Give One.”
For every pair of shoes they sold, they gave one pair to a child in need. And because humans want to be a part of something much bigger than them (a cause), this one tweak to their business model skyrocketed their sales.
In due time, many businesses followed the trend.
To sell more in 2021, cut down on the “me-me syndrome.”
How does your selling more contribute toward making the world a better place?
You don’t have to break the bank while doing this, but no matter how little it is, do something that benefits others.
Couple this strategy with selling good products and a badass marketing strategy, and watch what happens to your sales.
𝟰. 𝗧𝗢 𝗦𝗘𝗟𝗟 𝗠𝗢𝗥𝗘, 𝗣𝗔𝗬 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗘 “𝗛𝗘𝗔𝗟𝗧𝗛” 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗦.
2020 taught the world the value of health, and gone are the days when people trivialized their safety.
If your products aren’t healthy, find out what you can do to change that – immediately.
On the other hand, if your business caters to a foreign audience, you need to pay attention to this point – twice. You know why?
Last year, I worked with an American business owner. She runs a fashion store that sells “green” clothes – not the color, but the state of being green (like ecofriendly).
While I carried out the research for her business’ content, it amazed me just how much these products are beginning to shape the culture of the country. Now, there’s a whole movement of people who are pioneering a “green” world.
Green house renovation.
Green Makeup (yhup ), and every other kind of green you can think of.
And guess what? These products are selling out – fast.
So, 2021 is no longer the time to bundle up anything you can, slap a price tag on it, and send it into the market.
𝟱. 𝗠𝗔𝗞𝗘 𝗥𝗢𝗢𝗠 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗨𝗡𝗞𝗡𝗢𝗪𝗡.
I won’t stress this.
2020 showed us the value of being flexible and the power of adapting to change.
As you draw up your marketing plans for 2021, don’t be too rigid. A time will come when you may have to make a swift change. Do it.
Structure your business, but DON’T BE TOO SET IN STONE.
The bucks will come to those who know how to move with the times.
2021 is going to be a great year. However, you need to know what to do to get the bucks rolling in.
Study these 5 trends as many times as you need to, and use the knowledge contained in this post to make the necessary business adjustments.
I look forward to all the great stuff you will do this year.
Now, let me know. Did you get value?